HONOR GOD
We acknowledge the hand of God on all aspects of Sheraton and therefore desire that all that we do be to honor Him.

LOVE AND RESPECT FOR THE INDIVIDUAL
We believe in the worth, dignity and value of each person. We desire that all business decisions be made with the welfare of the individual in mind. Our people are the most important asset we possess.

PURSUIT OF EXCELLENCE
We believe the only standard for personal and corporate performance is one of excellence. We believe this should be the standard of performance in every task undertaken in the company. We are committed to being a leader in our industry by our integrity, innovation, client satisfaction, and financial strength. Our objective is to consistently build economic value to the highest level possible for clients and investors.

OPERATE PROFITABLY AND WITH GENEROSITY
In order to allow continuing growth and to maintain a long term presence in the marketplace, we must operate profitably. We recognize that profit gained is a means of honoring those who diligently serve Sheraton as well as a basis for meeting personal needs of those within our company.

MAINTAIN CORPORATE STABILITY
We seek to establish and maintain a secure, healthy organization based on sound business decisions.

CONTRIBUTION TO THE COMMUNITY
By using the resources God has entrusted to us, we are committed to meeting the spiritual and physical needs of those within our community.